plus the net investment income earned from abroad. To attract and maintain habitual purchasers, marketers spend considerable effort. You can specify conditions of storing and accessing cookies in your browser. When they occasionally see those clothes, hanging in the back of their closet, these teenagers probably feel, 65. Americans often equate "bigger" with "better," and prefer larger cars, TV screens, homes even meals. The Post-purchase behavior refers to the actions and reactions of a customer after they have purchased a product or service. C) paperclip A time frame when the devices are needed. Markham Publishing is known for its consultative buying center culture. to avoid cultural reference group problems. through community debating organizations. A buying center whose members reach a decision based on a collective agreement is known as an autocratic buying center. perceptual learning. A. A universitys purchasing department is required to get at least three bids for any purchase greater than $3,000. To avoid this potential problem, Ralph will evaluate all of marketing actions EXCEPT his:A.advertising.B. He is evaluating market sizes and growth rates. Which of Hofstedes cultural dimensions relates to a willingness to accept social inequality as natural? Which of these trade agreements represents the highest level of integration among participating nations? provides insights on the information search process. need recognition.E. To ensure that customers are satisfied, Darrell will likely do any of the following EXCEPT:A.let customers know they have the best quality cabinets available anywhere.B. China has imported fewer goods from the U.S. each year for the past decade. carefully demonstrate how to maintain the finish on his cabinets. Brad is trying to avoid __________ business blunders. Before going on his first business trip to China, Brad asked his Chinese-American friend to advise him on customs and values common among the Chinese businesspeople he will likely encounter. There are many possible cars to choose from, but she is focused on a few she would actually consider buying. redefine determinant attributes. 10+ million students use Quizplus to study and prepare for their homework, quizzes and exams through 20m+ questions in 300k quizzes. Ford Motor Company decided to sell the Fiesta around the globe. Which of the following is currently a negative factor for foreign investment in India? every aspect of consumers purchase decisions. Ms. Reynolds serves as a __________ in the buying center. To ensure that customers are satisfied after purchasing his software, Daniel could do all the following EXCEPT: create realistic expectations for his customers. All of these statements are true about web portals. Business-to-business marketing refers to buying and selling goods or services to be used by final consumers. What role does John play in this situation? With companies on the Internet like Expedia, consumers are better informed about costs and benefits of purchasing options. About us; Ask an Expert; Studocu World University Ranking 2023; visit customers after they have moved into their home.E. Jordana is trying to reduce her customers __________ risk. When John was considering buying a new car, he sought out unbiased information and ratings about different makes and models in Consumer Reports magazine as well as from Edmunds.com. avoids social, situational conflicts.D. Like many consumers, Glen engages in considerable alternative evaluation when buying habitual products like his Coke. This is an example of ______________. With a median age of 61, India has one of the oldest populations in the world. Colin wants information about the infrastructure in the countries his company is planning to export to. Suppose that Volkswagen is preparing an RFP for a hands-free phone connection for a new car model. Offering 2-for-1 coupons is effectively the same as offering customers coffee at half price? most consumers in developing countries live in densely populated cities. He had been saving money for months, and he noticed his attitudes and perceptions about diamond rings changing as he began paying attention to ads for rings. Consider two groups of students: {B_1} B1, students who received high scores on tests, and B_2 B2, students who received low scores on tests. For each unit sold, the price sellers receive after the tax (net of tax) is Marketers are particularly interested in postpurchase behavior because it:_______. Ricks company faces __________ demand. What is the final stage in the business-to-business buying process? consistent with underlying cultural values in a country. Marketing to more rural populations is more costly than reaching urban areas. Marketers are particularly interested in postpurchase behavior because it:A.involves both compensatory and noncompensatory consumers.B. attitudes shift consumers from limited to extended problem solving situations. John is involved in the buying center of a large organization. What do the BRIC countries have in common? Setting unrealistically high consumer expectation often leads to:A.ritual reversion.B. The North American Free Trade Agreement represents the highest level of integration among the various international trade agreements. One Laptop Per Child is a nonprofit initiative with the goal of making extremely low-cost laptops available to children in the developing world, with the goal of helping them to learn skills needed in todays workforce. Basket Weavers, Inc ships their prized bread basket to two countries (countries A and B) where the exchange rates are in equalibrium. Situational factors sometimes override psychological and social factors in the consumer decision process. C. $27 Few Russians have access to the Internet due to heavy regulation. Jaden probably has a misguided sense of his. She has defined the . The Wall Street Journal provides a set of guidelines each year for purchasing a laptop computer. Global pricing strategies should be consistent with. Work with our consultant to learn what to alter. Should an office supplies sales rep stay in close touch with his/her current customers, and why or why not? The first stage of the B2B buying process is. They do this because consumers who spend more time walking through the store are likely to make. Bob Roberts founded Robertico, an equipment leasing company, three decades ago. Daniel knows satisfied customers will come back for software updates as the products and customer base changes. . When a business customer engages in a straight rebuy, the member of the buying center most likely to be involved in the purchase is the. This site is using cookies under cookie policy . Entering into a global franchise agreement exposes a company to higher risk than if the company had entered into direct investment in the country. always include his firm in their universal set. Maslows Hierarchy of Needs is an interesting concept for psychology, but it has little relevance for marketing. They are Asian countries experiencing explosive population growth. This is an example of which of the following types of buying situation? financial risk.E. Marketers sometimes use Hofstedes cultural dimensions to design marketing campaigns. Which of the following details is/are included in the order specification stage of the B2B buying process? When Glen is thirsty, he always buys a Coke. 75. She . business. He ultimately will determine whether to buy, what to buy, how to buy, or where to buy. provide the proper cleaning fluid to use on the cabinets. The president of the Northwoods University student body made a formal request to the IT department for additional computers in the main computer lab. reduce the cost of postpurchase advertising. Consumers consider universal, retrieval, and evoked sets during which stage of the consumer decision process? $20 This is an especially critical time for marketers, as their customers are dealing with. Although he is now in his seventies, he still has a "hands on" management style. Franchising limits profit potential, since profits will have to be split with the franchisee. They also put personal care products in the pharmacy area, many aisles away from the grocery products. If some of the low-cost technology developed for this laptop found its way into laptops created for U.S. consumers, this would be an example of, Global marketers typically find distribution in developing countries is more complex because. distribution is more heavily regulated in developing countries. Satisfied customers, whom marketers hope to create, become loyal, purchase again, and spread positive word of mouth, so they are quite important. Brazil is characterized by strong upper and lower classes, but the middle class has declined in recent years. Darrell knows satisfied customers will create word of mouth referrals for him. Which of the following global entry strategies is being used if a company collaborates with a competitor on a globally based opportunity for mutual benefit, but the competitors do not invest in each other? Study with Quizlet and memorize flashcards containing terms like Marketers are particularly interested in postpurchase behavior because it., The consumer decision process model represents, The greater the discrepancy between a consumer's __________, the greater the consumer's need recognition will be. Company. Marketers are particularly interested in postpurchase behavior because it: A. involves both compensatory and noncompensatory consumers. 2003-2023 Chegg Inc. All rights reserved. To ensure that customers are satisfied after purchasing his software, Daniel could do all the following EXCEPT:A.create realistic expectations for his customers.B. temporary promotional discounts). Researchers suspect that in doing so, we are trying to reduce __________ risk in the consumer decision process. In _____, the buyer is often the only member of the buying center involved in the process. There are five types of risks associated with purchase decisions. The same product design and features in all countries, with variations in the promotional campaigns country by country. Like marketers, political candidates who set expectations too low, could: Darrell sells custom cabinets for upscale residential homes. Belgium, Romania, Ireland and the Czech Republic. perceive it to be the better value for them. focus attention on the gatekeeper in the buying centers team. Which of the following is NOT one of Hofstedes cultural dimensions? Which of the various factors affecting the consumer decision process are humorous ads like the Bud Light ads most likely to be attempting to influence? creating strong brands and store loyalty. The Marketers are particularly interested in post-purchase behavior because it directly affects the long-term success of their product. B2B marketing involves manufacturers, wholesalers, and service firms. The shift of population from rural to urban areas in countries such as India helps global marketers by. Which of the following accurately represents the countries that make up what is known as the BRIC countries? After looking at several houses, they have developed a list of features that are important to them and that are different among the homes they have visited. Kindly login to access the content at no cost. Marketers frequently design customer relationship management programs to, 67. Unlock the answer question 2020-2023 Quizplus LLC. Derek bought a pickup truck to transport his equipment to fishing tournaments that he's going to attend. An organizations culture reflects the __________ that guide its employees behavior. In terms of market size and population growth rate, which of the following is a trend that is occurring in the world market that impacts the marketing of goods and services? The University will purchase new computers during the summer to update its computer labs. The traditional marketing strategy of selling umbrellas when it is raining is an example of how __________ factors influence consumers' decisions. reducing financial risk and increasing psychological payout. Marketers often use principles and theories from sociology and psychology to better understand consumers actions and. the gross purchasing power of domestic goods and services plus international income. B. offers insights into ritual consumption. The individual who controls the flow of information or access to important decision makers serves as the _____ in the buying center. consumers may view their roles differently in different countries. But one danger of running out of the "doorbuster" deals is that a shopper may become angry or discouraged at failing to get the special item, and decide not to do any more shopping. encourage the bidders to offer their best deals. Global expansion often begins when a firm receives an order for its product from another country. Yes; straight rebuys require a lot of the sales reps assistance. According to Maslow's Hierarchy, most of the other 800 million Indian consumers are primarily addressing their __________ needs. psychologically soothing, purchased impulsively, and part of a consumers evoked set. achieve standardized pricing across affected industries.D. Firms attempt to respond quickly to complaints, hoping to. He will look for information about the general economic environment, population size and growth rate, and. address the concerns of all members of the buying center with particular attention to those of the decision maker. suggest that B2B sellers should develop one marketing mix to use for all situations. offers insights into information search methods. Which of the influences on the consumer buying process does this represent? Phil is most likely selling to a firm in what kind of buying situation? B2B partners often connect to each other on the Internet through special __________ designed to facilitate information exchanges and transactions. extend decision rules to the customer complaint desk. carefully demonstrate the software to his customer's staff. Brands can be extremely valuable domestically, but international use can be challenging. Pedro Bechara, manager of the lab, is asked for a recommendation, and he suggests buying Macintosh computers instead of Windows PCs. TheWall Street Journal is providing consumers with, Before flying, Jaden researches the types of planes the airline uses, scans the plane for defects as it taxis up to the terminal, and follows the pilot and crew as they come through the airport. Setting unrealistically high consumer expectation often leads to: Ralph, an accident and injury attorney, knows he wants satisfied customers but does not want to create unrealistic expectations. Classes start in a few days, and he needs to decide right away how and where to purchase his books. The greater the difference between a consumers unsatisfied need and the desired state, the greater the need recognition will be. Which of the following is NOT a major economic factor that the firm would consider? call for different marketing and selling strategies. The greater the wealth of a country, generally, the better the opportunity a firm will have in that particular country. customer loyalty (or disloyalty) answer What are the three possible positive post purchase outcomes? keeping the brand name the same in all languages, regardless of meanings, as long as the brand logo and symbol are displayed prominently. The internal search is characterized by. The fact that Mercedes-Benz is known by three Chinese names in Asiapeng zee in Cantonese for Hong Kong, peng chi in Mandarin for Taiwan, and ben chi in Mandarin for mainland Chinaillustrates the importance of developing different _____ for global markets. provide a satisfaction guarantee or return policy. economic. reduce the number of products and services open to purchase on internet portal sites.C. George would probably be, considered a(n) __________ in the diffusion of innovation, Parents of young children have been known to drive out, of their way so their kids will not see McDonald's Golden, Arches and plead with their parents to stop. E. involves both actual and potential customers. require business sellers to be consistent in their marketing mixes. offended the nondecision makers by assuming they had more power than they did. When considering global marketing opportunities in Bangladesh, Tom asked the question, "How will we get it there?" Because they do so much driving while visiting doctors offices and hospitals, pharmaceutical sales representatives are often given company cars to drive. Quickly and professionally. He has a database with their birthdays, and offers them free meals on their birthdays. Brad is trying to avoid . Indias workforce is highly skilled, particularly in technology. Russia is known for corruption, particularly bribe taking in business negotiations. involves actual rather than potential customers . Raycoms engineers have been asked to provide detailed specifications and recommendations for the equipment needed. To make it more likely that his customers are satisfied, Darrell could do any of the following EXCEPT. To ensure that customers are satisfied, Darrell will likely do any of the following EXCEPT: let customers know they have the best quality cabinets available anywhere. These influences on her spending decisions are all ________ influences. C. $27 The buying center for USF Corporation is in the process of discussing price, quality, and delivery schedules with potential suppliers. postpurchase harmony.D. The most important consideration, when a firm chooses a global product strategy, should be, When Ben evaluated the commercial infrastructure in Mauritius, he considered the islands. promote products more frequently in traditional media. Darrell knows satisfied customers will create word of mouth referrals for him. the United States and Western Europe will have dramatic increases in population growth leading to overcrowding. Sometimes consumers have second thoughts after buying goods that are expensive, infrequently purchased, or associated with a high level of risk. Which of the following would you NOT expect to find in the RFP? it involves both actual and potential customers. minimize negative word of mouth and rumors. Verified Answer for the question: [Solved] Marketers are particularly interested in postpurchase behavior because it: A) involves both compensatory and noncompensatory consumers. efore going on his first business trip to China, Brad asked his Chinese American friend to advise him on customs and values common among the Chinese businesspeople he will likely encounter. assist him in meeting his functional needs. Portals are strictly for buying and selling tangible products. China drastically restricts the goods it allows U.S. companies to export to China. Logically, Kelly's next step in the, Brand __________ is the set of assets and liabilities linked, to a brand that add to or subtract from the value, Bob and George live in the United States. D. $32, Searching for valuable business information in a database, data warehouse, or data mart is referred to as _____.Data miningTPSintegrating the planning, .To attach an image to your message, press the ______ icon. All of these are disadvantages a firm must consider. Darrell sells custom cabinets for upscale residential homes. Question 8 Marketers are particularly interested in postpurchase behavior because itSelect one: d. involves actual rather than potential customers.9. Most B2B buying situations can be categorized as new buys, modified rebuys, and. efforts to stimulate choices among government agencies. His purchases were __________. This E-mail is already registered with us. 78. Sandy and John have different _____ regarding the east side of the city. Your text notes that global markets are the result of several fundamental changes. the global population is expected to grow at staggering rates indefinitely. After purchasing an expensive pair of shoes, you may question whether or not the shoes are any better than the less expensive shoes you could have purchased instead. A __________ is a type of reseller, a business that buys from other businesses but does not significantly alter the form of the products it buys. Setting high customer expectations is a good strategy that will help to avoid customer dissatisfaction in the long run. and more. These influences on her spending decisions are examples of. When reviewing her firms business buying process, Carla noticed a company requirement that they have at least three qualified bids from suppliers for any purchase over $50,000. carefully demonstrate how to maintain the finish on his cabinetsC. What role(s) do the sales reps play in the buying center? a level of population growth that impacts exports. Which country has a large literate population which has helped it move up to become the world's seventh largest economy? A) globe $20 stimulate impulse voting.D. In a(n) _____ buying center, one person is authorized to make a decision, but input from others is gathered before doing so. James is probably concerned with __________ risk. Nathan was shopping for a new pair of athletic shoes. They are in the __________ stage of the business-to-business buying process. 74. This requirement is designed to. You can specify conditions of storing and accessing cookies in your browser, Marketers are particularly interested in post purchase behaviour, Marketers are particularly interested in __________ behavior because it entails actual rather than potential customers. Although it would have been nice to take the shoes home immediately after purchasing them, he was willing to trade off immediate availability because he found that he could purchase the shoes online for a 50% discount. What role does Pedro play in the buying center? more likely to appeal to consumers' __________ needs. Brenda wants a new car that will be dependable transportation and look good. In group B_1 B1, 80% study more than 25 hours per week, and in group B_2 B2, 40% study more than 25 hours per week. All Rights Reserved. Marketers are particularly interested in _____ behavior because it entails actual rather than potential customers. attempt to get one "friend" on the committee to support his products. This is an especially, critical time for marketers, as their customers are dealing with, 64. Global businesses often find it particularly difficult to understand the __________ of a countrys culture. to maximize postpurchase cognitive dissonance.
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